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Hitachi

Hitachi in Singapore

Christmas Light-up 2009

The theme for this year's Christmas Light-up was, "A Christmas All Decked Out," which demonstrates Orchard Road's reputation as a great fashion street. Each zone was decorated differently from another: Tanglin road was decorated with Snowman designs, Orchard Road decorated with Reindeers while the Somerset area was decorated with a Santa design.

Organized by the Orchard Road Business Association (ORBA) and the Singapore Tourism Board (STB), the Christmas Light-up was a highly anticipated annual tradition enjoyed by both residents and tourists in Singapore.

On 7 November 2009, Dr Tsutomu Kanai, Chairman Emeritus of Hitachi, Ltd., helped to launch the Christmas Light-up Switch-On Ceremony with the President of Singapore, His Excellency, Mr. S. R. Nathan.

The Minister of State for Community Development, Youth and Sports, Mrs Yu-Foo Yee Shoon also graced the occasion held at ION Orchard, one of Singapore's newest shopping malls in Orchard Road.

This was the 19th year of Christmas Light-up sponsorship from the Hitachi Group Companies in Singapore, with support from Hitachi, Ltd.

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