The theme for this year's Christmas Light-up was, "A Christmas All Decked Out," which demonstrates Orchard Road's reputation as a great fashion street. Each zone was decorated differently from another: Tanglin road was decorated with Snowman designs, Orchard Road decorated with Reindeers while the Somerset area was decorated with a Santa design.
Organized by the Orchard Road Business Association (ORBA) and the Singapore Tourism Board (STB), the Christmas Light-up was a highly anticipated annual tradition enjoyed by both residents and tourists in Singapore.
|
|
 |
 |
On 7 November 2009, Dr Tsutomu Kanai, Chairman Emeritus of Hitachi, Ltd., helped to launch the Christmas Light-up Switch-On Ceremony with the President of Singapore, His Excellency, Mr. S. R. Nathan.
The Minister of State for Community Development, Youth and Sports, Mrs Yu-Foo Yee Shoon also graced the occasion held at ION Orchard, one of Singapore's newest shopping malls in Orchard Road.
This was the 19th year of Christmas Light-up sponsorship from the Hitachi Group Companies in Singapore, with support from Hitachi, Ltd.
 |
 |
 |
|
(Second from left) Dr Tsutomu Kanai (Chairman Emeritus, Hitachi, Ltd.) launched the Christmas Light-up Switch-On Ceremony with the President of Singapore, His Excellency, Mr S. R. Nathan (Fourth from right) |
The Christmas Light-Up 2009 along Orchard Road in Singapore |
At the Switch-On Ceremony, Mr Yasunori Taga, Chief Executive for Asia, Hitachi, Ltd. represented the Hitachi Group Companies in Singapore to present a cheque of S$150,000 to the Community Chest, the fund-raising arm of the National Council of Social Services. These funds sustain over 150 social service programs that help children, support people with disabilities, care for the elderly and bring families together.
Mr Takayuki Hirota, Managing Director of Hitachi Asia Ltd., received a token of appreciation from the President on behalf of the Hitachi Group of Companies in Singapore.
 |
|
 |
|
(From Left) Mr Yasunori Taga (ACE, Hitachi, Ltd.) presented a cheque to the Community Chest |
Mr Takayuki Hirota (MD, HAS-SIN), on behalf of the Hitachi Group Companies in Singapore, received a token of appreciation from President S. R. Nathan |
