Skip to main content

Hitachi in Singapore

Hitachi

Christmas Light-up 2009

The theme for this year's Christmas Light-up was, "A Christmas All Decked Out," which demonstrates Orchard Road's reputation as a great fashion street. Each zone was decorated differently from another: Tanglin road was decorated with Snowman designs, Orchard Road decorated with Reindeers while the Somerset area was decorated with a Santa design.

Organized by the Orchard Road Business Association (ORBA) and the Singapore Tourism Board (STB), the Christmas Light-up was a highly anticipated annual tradition enjoyed by both residents and tourists in Singapore.

On 7 November 2009, Dr Tsutomu Kanai, Chairman Emeritus of Hitachi, Ltd., helped to launch the Christmas Light-up Switch-On Ceremony with the President of Singapore, His Excellency, Mr. S. R. Nathan.

Dr Tsutomu Kanai (Chairman Emeritus, Hitachi, Ltd.) launched the Christmas Light-up Switch-On Ceremony with the President of Singapore, His Excellency, Mr S. R. Nathan

Mr Takayuki Hirota (MD, HAS-SIN), on behalf of the Hitachi Group Companies in Singapore, received a token of appreciation from President S. R. Nathan

The Minister of State for Community Development, Youth and Sports, Mrs Yu-Foo Yee Shoon also graced the occasion held at ION Orchard, one of Singapore's newest shopping malls in Orchard Road.

This was the 19th year of Christmas Light-up sponsorship from the Hitachi Group Companies in Singapore, with support from Hitachi, Ltd.

Gallery

This year's theme 'A Christmas All Decked Out', celebrates Orchard Road and its distinction as the premier fashion shopping and lifestyle destination in Singapore

Rudolph the Red-Nosed Reindeer adorns the Orchard Zone

Santa Claus comes to town in the Somerset Zone

Christmas Speech by Mr Yasunori Taga, Chief Executive for Asia, Hitachi, Ltd.

Mr Yasunori Taga, Chief Executive for Asia, Hitachi, Ltd., presented a cheque of S$150,000 to the Community Chest

Uplifting performance by Sparkz and the Guitar Ensemble from AWWA TEACH ME and Jazzkids

President Nathan launches the Christmas Light Up Ceremony